I have to admit, I did not know about that:
The shell: command can be used to open a special folder directly from the Start, Search menu or from the Run dialog. For example, the command shell:sendto opens the SendTo folder (%userprofile%\sendto) of your user profile. To launch the Documents folder of your user profile, you’d type shell:Personal. Below is a complete shell: commands listing for Windows 10/8/7/XP/Vista. The entire listing is stored in the following registry key in Windows Vista and higher:
HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\explorer\FolderDescriptions
So e.g. Windows-R and "shell:startup" opens the startup folder.
I used to play around with "%appdata%" etc etc where I knew there was an environment variable for it, but the shell: shortcut enables a lot more.
Found - amongst others - here
and of course on superuser.com