BBC - the public broadcasting corporation - is widely regarded as the one broadcaster who managed to "get" new media [1] ... e.g. by opening up their archives, streaming their program (or should I say programme) , ...
Compare that to ORF - the Austrian Broadcasting Corporation, public as well, mainly funded by public license fee as well: not even close: hardly any streaming (except for FM4 alternative radio afaik) , some podcasts, no public archive...
One nice indicator of this difference is that on a BBC podcast like the Friday Night Comedy on Radio 4 they start with thanking you for downloading the podcast... whereas on ORF e.g. OE1 Digital Leben ("living digital") at the end of the podcast they tell you that "this show is also available as a podcast"... duh...
Just shows they don't even care to slightly change / cut a program in post-production for podcast... they just "copy" the radio show... instead of using the place/time on the podcast to refer to other podcasts or "real" radio program or in any other way directly address the podcast-only listeners (like myself).
Yet another chance missed.
[1] or rather "the 21st century" ;-)
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