Finally amazon.com (not .de or .at, mind you) supports RSS feeds based on product tags.
RSS web feeds for tagged products (syndication)
So you can have all the newly available (or upcoming) products in your RSS reader, provided you find the right tags.
Unfortunately they do no allow combinations of tags, so you can search for e.g. "Seinfeld" but not for "Seinfeld + DVD"; neither a "+" (a.k.a. urlencoded space) nor %2B nor %26 (+ and & respectively) do work. Concatenating the tags like /seinfeld/dvd/... doesn't work either.
Well, as long as they don't have it in an amazon near me (i.e. .de or .at) it doesn't really bother me that much.
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