- Nokia: Family-minded, middle aged managers, balance seekers, health conscious
- Motorola: Fashion conscious, under 24, fun seekers, individualistic
- Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
- LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
- Samsung: Young women, career focused, success driven, fun seekers
Although from down under, it's not that different here in Austria
(No Australia - Austria jokes, please)
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